team usa

We collaborated with artist Charis Tsevis to create three mosaic murals to decorate the roof gardens of a seven-story, marble-clad building on Ipanema Beach. The space functioned as a home to Team USA during the Games.

Conceptually, we paid tribute to the city of Rio's public art and the long tradition of Portuguese and Brazilian ceramic art. Furthermore, the idea of a mural—a large image made from many smaller ones—was the perfect way to deliver the campaign message about smaller goals that lead to bigger ones.