MALIBU RUM | #LETTHEFUNSHINE
Art Direction
Social Content
AI Illustrations
Role: ACD - Art
Agency: VMLY&R
Developed nine months of social content for Malibu Rum post-COVID, covering fall, winter, and spring. The theme embraced the weird yet wonderful feeling of getting back together after so much time apart, celebrating those awkward post-pandemic reunion moments with humor and warmth while letting the fun shine through.
PRODUCT SHOTS
COCKTAIL ILLUSTRATIONS
RECIPES/ASMR VIDEOS
From the sound of the Malibu bottle opening, to the ice hitting the glass and the fuzzy bubbles mixing in
— these ASMR experiences allow our senses to join in the fun while learning simple recipes to enjoy with friends.
HALLOWEEN POSTS
When recipes dress up for Halloween: a playful, scary twist for seasonal engagement.
HOLIDAYS POSTS
WINTER POSTS
VALENTINE’S DAY POSTS
Digital cards to send to your crush or bestie.
COOKING RECIPES
