MALIBU RUM | #LETTHEFUNSHINE
Art Direction
Social Content
Role: ACD
Agency: VMLY&R
Developed nine months of social content for Malibu Rum post-COVID, covering fall, winter, and spring. The theme embraced the weird yet wonderful feeling of getting back together after so much time apart, celebrating those awkward post-pandemic reunion moments with humor and warmth while letting the fun shine through.
Product Shots
Recipes / ASMR Videos:
From the sound of the Malibu bottle opening, to the ice hitting the glass and the fuzzy bubbles mixing in — these ASMR experiences allow our senses to join in the fun while learning simple recipes to enjoy with friends.
Halloween Posts:
When recipes dress up for Halloween: a playful, scary twist for seasonal engagement.
Holidays Posts:
Valentine’s Day, The Malibu Way:
Digital cards to send your crush.
